Holds a law degree from the University of Navarra and a master’s in marketing management from EADA. He specialises in the management of service companies and teams, consolidating organisations and identifying business opportunities. He has also studied digital marketing, digital competences, and holds a master’s in business unit management. He’s held positions in general management (Iruña S.A., Biasteri Turismo S.A., Chic&Basic Solution S.L.), purchasing, human resources, financial management, marketing management (P&J Grupo Bertelsmann, Grupo HG), and business development (AC Hotels, Aymasa).